Cookie Policy for The City of Oxford Motor Services Limited (trading as “Oxford Bus Company”)
1. What are Cookies?
Cookies are little data files that are placed onto the hardware device which you use to browse the internet (e.g. your Computer, Smartphone or Tablet, your “device”) by websites that you visit. Cookies contain information about your visits to that website and the purpose of cookies is to enable our websites to remember you, and your browsing habits, when you visit it again in the future.
2. How do we use Cookies?
Cookies perform many different functions, from remembering that you are logged in during visits to what user preferences you may have selected. They also help us to identify which of our web pages are the most popular and what type of journey a visitor has through our site.
Cookies help us plan the content and layout of our site and recognise returning visitors that have been to our site before. They therefore play an important role in helping us to enhance the usability and performance of our site to improve your visits.
In order to help us understand how many visitors we have, which pages are visited, and to help us develop future improvements to our site, reporting and analysis is carried out using Google Analytics who will place cookies on your device. If you have an account and log on from different devices, we may use cookies to analyse which devices are preferred. For more information on Google cookies we recommend you visit the Google website which outlines Google’s privacy policy and how to opt-out of tracking.
In most cases we will need your consent in order to use cookies on this website. The exception is where the cookie is essential in order for us to provide you with a service you have requested (eg to enable you to put items in your shopping basket and use our check-out process).
We provide a notice when you first visit the website, advising we use cookies. You are able to consent or refuse cookies by clicking accept on this notice. You can change your cookie consent preferences at any time by clicking on the Cookie Preferences link in the footer of our website. We use cookies and other online tracking devices such as pixel trackers (web beacons), HTML Local Storage and Local Stored Objects (Flash Cookies) on this website to:
keep track of the items stored in your shopping basket and take you through the checkout process; recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time); obtain information about your preferences, online movements and use of the internet; carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitor and customer requirements and interests;
target our marketing and advertising campaigns more effectively by providing interest-based advertisements that are personalised to your interests; (we use third party tracking cookies to do this) and make your online experience more efficient and enjoyable.
3. What Cookies are used by this Site?
We do not use cookies to collect information that could identify you by name, (during your visit to our site (unless you create an account or log in to purchase a ticket from us) but we can distinguish different users. Types of cookie that may be used during your visit to our website are:
Session cookies
Session and permanent cookies
Anonymous permanent cookies
Cookie to individually identify users who have logged in
Third party cookies
First party cookies
The table below sets out the cookies we use and is updated with current cookies –
4. Web Beacons
Web beacons are usually 1 pixel size transparent images that help website owners track the activity of users on certain website pages. They can also send the tracking server (ie. us, or our technology partners) information in cookies – such as whether an HTML email with a web beacon in it has been opened. We use web beacons together with cookies to help us understand how you interact with our website and the emails we send you, to help us improve your experience, to ensure that content is relevant to you, and to better manage our website and email content.
Further details on web beacons, and how to manage them, can be found in the AddThis Privacy Policy.
5. How can I opt out of cookies?
There are a number of options available. You can control the use of cookies on your device by using the settings in your web browser (e.g. Chrome, Internet Explorer, Firefox). This also enables you to choose which type of cookies you wish to accept or not. Deletion of some cookies will affect your ability to log in, purchase tickets, use the site or may affect the functionality of the website.
You can find more detailed information about cookies (including how to manage their use via your browser) on the Information Commissioner’s website and at www.allaboutcookies.org.
To opt out of being tracked by Google Analytics across all websites visit tools.google.com/dlpage/gaoptout.
You can also use the settings provided in the cookie banner when you first use the site to set your cookie preferences or by visiting your